01 · Overview
The opportunity
ParkWest sits in the middle of growth strategy, brand, and performance for a roster of operators who measure marketing in pipeline, not impressions. We're hiring a Content Marketer to take ownership of editorial on three to five client accounts at a time — interviewing subject-matter experts, building the calendar, writing the work, briefing designers, and pushing it through search and lifecycle channels that actually compound.
02 · A day in the life
What the week looks like
A normal week starts with a research block — competitive SERPs, customer call recordings, an SME interview booked for Thursday. By midweek you're drafting two long-form pieces, briefing the designer on assets, and handing off five social cutdowns to the lifecycle team. Friday is performance review: which pieces are ranking, which earned links, which are quietly compounding to pipeline, and what the calendar should look like next month.
03 · What you'll own
The work itself
- 1Plan and own monthly editorial calendars for 3–5 client accounts.
- 2Write long-form, short-form, and email copy that holds its own next to in-house teams.
- 3Run SME interviews and translate transcripts into structured outlines designers can brief from.
- 4Partner with SEO to brief, optimize, and refresh content against real search intent.
- 5Brief designers, motion, and lifecycle on how each piece gets cut down and distributed.
- 6Measure rankings, assisted conversions, and pipeline contribution — and feed it back into the calendar.
04 · What success looks like
How we'll measure it
01
Each account has a calendar tied to a documented thesis, not a content-for-content's-sake plan.
02
Organic traffic, qualified leads, and assisted conversions trend up quarter over quarter.
03
Clients renew and expand scope because the content is doing measurable commercial work.
05 · What you bring
The fit
Must-haves
- 3+ years agency or in-house content marketing, with a portfolio of work you can defend line by line.
- Working SEO fluency — keyword intent, on-page structure, internal linking, content refreshes.
- AP-level editing and a point of view about voice, not just grammar.
- Comfort interviewing executives and translating jargon into useful prose.
Bonus points
- Experience writing for regulated industries (financial services, healthcare, legal).
- Familiarity with HubSpot, Ahrefs, Semrush, and a modern CMS or two.
06 · Compensation
What we pay, openly
Salary band
$72,000 – $86,000 / year
Final offer depends on experience, qualifications, and internal equity. We benchmark against the Canadian agency market each year and share banding openly. Reviews happen annually and at promotion.
07 · Benefits
Built to support the work
We invest in the team so the team can invest in the operators we work with. The full package, in plain language.
Competitive salary
Transparent banding, benchmarked against the U.S. agency market and reviewed annually.
Performance bonus
Annual bonus tied to company and personal goals — written down at the start of the year, not invented at the end.
Extended health & dental
Comprehensive medical, dental, and vision coverage for you and your dependents from day one.
Mental health support
Confidential EAP plus a dedicated mental-health benefit for therapy, coaching, and crisis support.
Flexible PTO + paid sick days
Generous paid time off plus separate paid sick days so you can rest without trade-offs.
13 paid holidays
All statutory holidays plus your birthday and a floating day to use whenever it matters.
Hybrid by design
Two anchor days a week in the studio, the rest of the week wherever you do your best work.
Home office stipend
A one-time setup stipend plus a monthly allowance for tools, internet, and workspace.
Professional development
Annual learning budget for conferences, courses, books, and certifications.
Paid volunteer time
Paid hours every month to contribute to causes and communities you care about.
RRSP matching
Employer matching on your retirement contributions from your first day.
Parental leave top-up
Top-up on Employment Insurance benefits for new parents — for any path to parenthood.
08 · How we hire
What to expect
- 01
Apply with your work
Send a note, a portfolio or relevant samples, and a short read on why this role fits. We read every message.
- 02
Intro conversation
A 30-minute call with the hiring lead to talk through your background, the role, and your questions.
- 03
Craft session
A working session — paid where it requires meaningful prep — designed to mirror real work, not a brain teaser.
- 04
Meet the team
Final round with the people you'd work with day to day, plus a leadership conversation on growth and trajectory.
Ready to apply?
Send us a note and your best work.
Tell us why this role fits, what you'd want to own first, and a couple of links to work you're proud of. We read every message.
Apply for Content Marketer