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Growth system 06
Fractional Growth Department
Give growth one accountable owner and a working team.
Add senior growth leadership and coordinated execution across brand, marketing, sales systems and operations without assembling a full internal department.
Fractional CMOGrowth strategyMarketing management
Sales / RevOps strategyBrand managementDigital marketing
What gets in the way
Does this sound like your business?
- 01
Every growth decision comes back to the founder
- 02
Our vendors are busy, but nobody owns the combined result
- 03
Sales and marketing disagree about what should happen next
- 04
We cannot connect the marketing budget to pipeline and revenue
- 05
We have plenty of reports but no clear priorities or decisions
What you get
Built into the system
Shared marketing and sales priorities
Campaign and vendor management
Acquisition-cost and customer-value analysis
Pipeline dashboards and executive reporting
Quarterly strategy and resource reviews
How we deliver it
From the first decision to working practice
- Fractional CMOGrowth strategyMarketing management
Phase 01
Set the growth mandate
Align leadership on the business priorities, decision rights and measures that matter. Review the current team, vendors, budget and constraints.
- Sales / RevOps strategyBrand managementDigital marketing
Phase 02
Organize one operating plan
Turn priorities into a coordinated plan across brand, demand, sales systems and operations. Define owners and how work gets approved.
- Campaign oversightAgency/vendor managementCRM oversight
Phase 03
Lead the department
Direct execution, coordinate vendors and resolve competing priorities. Keep leadership involved in decisions without making them manage every task.
- Automation strategyAI strategyWebsite optimization
Phase 04
Make decisions from the numbers
Review spend, pipeline and available customer economics with leadership. Use strategy reviews to decide what to continue, change or stop.
25 capabilities · What is inside the system
25 capabilities, one plan
These capabilities support one system. We choose and sequence the work around your current constraint, rather than treating every item as a separate project.
- Fractional CMO
- Growth strategy
- Marketing management
- Sales / RevOps strategy
- Brand management
- Digital marketing
- Campaign oversight
- Agency/vendor management
- CRM oversight
- Automation strategy
- AI strategy
- Website optimization
- Analytics
- Financial marketing analysis
- Customer acquisition analysis
- CAC tracking
- LTV analysis
- Pipeline forecasting
- KPI dashboards
- Quarterly strategy
- Business development
- Partnerships
- SOP development
- Operations consulting
- Executive reporting
Related systems
What else might need attention?
Start where the constraint is. Expand when it moves.
Use a Growth Audit to assess whether Fractional Growth Department addresses your current constraint or another system should come first.
Book a Growth AuditStart the conversation