Digital Marketing
Pay-Per-Click Advertising.
Performance media without the bloat.
Most paid accounts have the same two problems: they spend on the wrong queries and send traffic to landing pages that don't convert. We rebuild both sides. Account structure is rewritten around your unit economics across Google, Bing, Performance Max, YouTube and retargeting; bidding is matched to lifetime value instead of click volume; and the landing pages are rebuilt to do the actual selling. Weekly optimization keeps it honest, and reporting ties every dollar back to revenue.
4.1×
Pipeline lift
Average growth in qualified pipeline within the first 12 months of a connected channel program.
−38%
Blended CAC after quarter two
12wk
To a measurable, repeatable motion
94%
Client retention year over year
The work
What we deliver.
Google Ads
Google Ads is delivered as a focused engagement where strategy, craft and execution come together — we partner with your team to shape the google ads, pressure-test it against your goals and ship a polished asset that fits the way you actually operate.
Delivered as a finished google ads artifact your team can put to work immediately.
What's included
- Discovery, working sessions and a written scope
- Senior-led design and production with weekly check-ins
- Final assets, source files and a documented handoff
- More on request
Why this matters now
When to make pay-per-click advertising the next move.
Marketing is the operating system that turns brand into pipeline. We run it as one connected practice — paid, organic, lifecycle, CRO — measured against the metrics your CFO cares about.
Google and Bing ad programs — search, display, Performance Max, YouTube and retargeting — built around your unit economics and tracked end to end.
Signs you need this
- Your channels are running, but you can't tell what's actually working
- Agencies have come and gone without leaving systems behind
- Lead volume is fine; lead quality and pipeline aren't
- Reporting takes a day and still doesn't answer the real question
What you'll see
- A single dashboard with channel-level and pipeline-level truth
- Measurable lift in qualified pipeline within a quarter
- Documented playbooks your team can run if we ever part ways
- Lower blended CAC as channels start compounding
The 90-day plan
How the first quarter looks.
A predictable path from kickoff to compounding results. Weekly progress, monthly business reviews.
Discover
Weeks 1–3Audit, attribution review, ICP and offer sharpening, baseline metrics.
Design
Weeks 4–6Channel plan, creative system, tracking and reporting build.
Deploy
Weeks 7–12Campaigns live, weekly iteration, monthly business reviews.
Distill
Quarter 2+Double down on winning channels, retire what doesn't earn its slot.
Engagement models
Three ways to start.
Pick the model that fits your team's stage and the work in front of you.
Project
ScopedA defined scope, a fixed price, a clear handoff. Best when you know exactly what you need.
Retainer
PopularA senior pod, embedded with your team, billed monthly. Best for ongoing demand.
Fractional
LeadershipWe run the function for you — strategy, hands-on-keys, vendor management. Best when you need leadership.
Pairs nicely with
Other digital marketing services
Search Engine Optimization
Compounding traffic, not vanity rankings.
Read the Search Engine Optimization playbookSocial Media Marketing
Showing up consistently, not constantly.
Read the Social Media Marketing playbookPaid Social Advertising
Past creative testing into real growth.
Read the Paid Social Advertising playbookContent Marketing
Content with a job to do.
Read the Content Marketing playbookEmail Marketing
The channel that still prints money.
Read the Email Marketing playbookConversion Rate Optimization
Earn more from the traffic you already have.
Read the Conversion Rate Optimization playbookMarketing Automation
A system that nurtures while you sleep.
Read the Marketing Automation playbookAnalytics & Reporting
Numbers your CFO and CMO both trust.
Read the Analytics & Reporting playbookLead Generation
Pipeline through real conversations.
Read the Lead Generation playbookReputation Management
Reviews are the new homepage.
Read the Reputation Management playbookMarketing Consultation
An outside lens on the inside game.
Read the Marketing Consultation playbookProof
Recent digital marketing wins.
Next step
Let's scope your pay-per-click advertising engagement.
A 30-minute growth consultation to understand your business, your stage and what success looks like — then a written plan and proposal within a week.