Healthcare
Pacific Health Group
The full engagement: brand, seven service lines, internal systems, outreach and ad campaigns, PR and a referral engine health plans trust — for a statewide Medi-Cal whole-person care organization.
- Brand
- Web Development
- Software Development
- Marketing Automation
- Content Marketing
- SEO
- Paid Media
- Public Relations
- Outreach Campaigns
- CRM
- Data & Analytics
- Fractional CMO
38k+
Members served
Industry
Healthcare
Engagement
Brand · Web Development · Software Development · Marketing Automation · Content Marketing · SEO · Paid Media · Public Relations · Outreach Campaigns · CRM · Data & Analytics · Fractional CMO
Timeline
90-day operating window
Headline result
38k+ Members served
The challenge
What we walked into.
Pacific Health Group delivers Enhanced Care Management, Community Supports, Behavioral Health, Community Health Workers, Street Medicine, Medical Transportation and a Clubhouse program across dozens of California counties — but nothing behind it scaled. Members, caseworkers and health plan partners all landed on the same undifferentiated page. Referrals arrived by phone, fax and word of mouth with no way to track them. Outreach teams worked off spreadsheets, county launches were manual, and there was no paid, earned or organic engine bringing the model to the plans and community partners who fund it.
The approach
How we ran it.
01
Workstream 1
Whole-person brand system
Repositioned the organization around empathy, integrity and collaboration — a warm, human visual language and messaging that speaks to members, caregivers and health plan partners in their own words, extended across web, print, field collateral and recruitment.
02
Workstream 2
Service architecture
Gave each of the seven programs its own page, eligibility language and calls to action, with Enhanced Care Management set as the flagship entry point that routes members into the rest of the network.
03
Workstream 3
Internal systems development
Built the operating layer behind the brand: a custom referral and enrollment platform with role-based access for care teams, county-level routing, eligibility screening, document capture, status tracking and reporting the plans can audit — replacing shared inboxes, fax logs and spreadsheets.
04
Workstream 4
Outreach campaigns & workflows
Designed the community and provider outreach motion end to end — territory-based target lists, field rep playbooks, co-branded partner collateral, event kits, and automated follow-up workflows so every clinic visit, county fair and plan meeting lands back in the CRM with next steps attached.
05
Workstream 5
Paid media & demand generation
Launched compliance-reviewed ad campaigns across search, Meta and programmatic — geo-fenced by county and language, split between member acquisition and provider/partner recruitment, with call tracking and cost-per-enrolled-member reporting instead of vanity clicks.
06
Workstream 6
Public relations & authority
Built a PR program around the model's outcomes: local and trade placements, executive positioning, county and health plan announcements, award submissions and a press-ready newsroom that gives partners something credible to reference.
07
Workstream 7
Content, SEO & proof
Built a by-the-numbers layer sourced from DHCS and internal data, plus program education, eligibility and FAQ content optimized for how members and caseworkers actually search — so the organization ranks in every county it serves.
08
Workstream 8
Marketing automation & CRM
Wired intake, outreach and campaigns into one CRM with lifecycle automation: member nurture, partner follow-up sequences, SLA reminders for care teams and dashboards that tie every enrollment back to the source that created it.
Measurable results
The numbers that moved.
Outcomes after 12 months
38k+
Members served
44
Counties covered and growing
39
Health plan partners
7
Service lines launched
100%
Referrals tracked in-system
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
The engagement now runs as operating infrastructure rather than a campaign. New counties, programs and partners launch from the same templates, workflows and reporting we shipped — and marketing, outreach, PR and intake all report against a single pipeline.
More work
