Finance

C-PACE Lending

Built a credibility-first marketing site and lead engine for a commercial lending firm targeting developers.

Brand
Web
Lead Gen

+217%

Qualified inquiries

Industry

Finance

Engagement

Brand · Web · Lead Gen

Timeline

90-day operating window

Headline result

+217% Qualified inquiries

The challenge

What we walked into.

The firm was closing eight-figure deals on the strength of relationships, but had no digital presence to match. Developers Googling C-PACE landed on a generic template site that buried the team's expertise behind stock photos and jargon.

The approach

How we ran it.

Three coordinated workstreams, one senior team — sequenced so the first win was visible before week six.

Workstream 1

Institutional brand

Repositioned around the team's underwriting depth and project history, with a visual language built for boardroom-grade trust.

Workstream 2

Deal-flow site

Designed a site organized around project types and deal sizes, with case-study-driven proof and a qualification form that pre-screens inbound.

Workstream 3

Lead pipeline

Wired the form to the CRM, with routing rules, SLA-based reminders and a nurture sequence built for 6–12 month closing cycles.

Measurable results

The numbers that moved.

No vanity metrics. Every figure below is tied to revenue, pipeline, or operational throughput — measured against pre-engagement baselines.

Outcomes after 12 months

+217%

Qualified inquiries

Net-new deals sourced

$84M

Pipeline created in 12 months

The compounding effect

What it unlocked.

The work didn't end at handoff — it became the operating system the team runs every day.

— ParkWest engagement notes

The team now treats the site as a deal channel, not a brochure. Quarterly content refreshes — new closed projects, market commentary — keep the pipeline warm between rate cycles.

More work