Healthcare
Serene Health
Patient-first website and content engine for a care management and social work organization.
- Web
- SEO
- Content
5.3×
Organic traffic
Industry
Healthcare
Engagement
Web · SEO · Content
Timeline
90-day operating window
Headline result
5.3× Organic traffic
The challenge
What we walked into.
Serene Health's care management and social work programs are the kind of services families discover at a hard moment — usually through Google, late at night. The old site spoke in payer language, not family language, and ranked for almost nothing the people who needed help were searching for.
The approach
How we ran it.
01
Workstream 1
Plain-language rebuild
Rewrote the entire site around the questions families and case managers actually ask, with separate journeys for members, providers and partners.
02
Workstream 2
Topical content engine
Mapped 120+ topic clusters across care management, behavioral health and social services, and shipped a publishing cadence built around them.
03
Workstream 3
Referral funnel
Built a triage form that routes referrals — self, family and provider-initiated — to the correct care team with full audit trail.
Measurable results
The numbers that moved.
Outcomes after 12 months
5.3×
Organic traffic in 12 months
+248%
Qualified referrals
1,400+
Indexed informational pages
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
The content engine is now the team's largest source of provider referrals. Care managers regularly use the site's resource library as part of patient-facing education.
More work
