Hospitality
Olive Branch Eatery
Turned a single-location Mediterranean kitchen into a commission-free ordering and catering machine.
- Brand
- Web
- Local SEO
- Marketing Automation
+164%
Direct online orders
Industry
Hospitality
Engagement
Brand · Web · Local SEO · Marketing Automation
Timeline
90-day operating window
Headline result
+164% Direct online orders
The challenge
What we walked into.
Olive Branch had a line out the door at lunch and almost nothing to show for it. Third-party delivery apps took 28–30% of every digital order, the website was a PDF menu from three years ago, and the catering business — the highest-margin line in the building — lived entirely in the owner's text messages.
The approach
How we ran it.
01
Workstream 1
Appetite-first brand refresh
Rebuilt the identity around the food itself: olive-and-cream palette, hand-set menu typography, and a photo system the team can shoot on a phone in natural light.
02
Workstream 2
Commission-free ordering site
Shipped a fast mobile-first site with direct pickup and delivery ordering, real-time menu availability, and a checkout that upsells sides, family packs and dessert in one tap.
03
Workstream 3
Catering intake engine
Replaced text-message chaos with a structured catering request flow — headcount, date, dietary needs, budget — routed to the kitchen with automatic quote follow-ups.
04
Workstream 4
Local SEO + lifecycle
Optimized Google Business Profile, menu schema and neighborhood landing pages, then layered SMS and email lifecycle flows for first-order, lapsed-guest and catering nurture.
Measurable results
The numbers that moved.
Outcomes after 12 months
+164%
Direct online orders
−27%
Third-party delivery dependency
3.4x
Catering revenue, year one
$0
Commission on direct orders
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
With direct ordering carrying the volume, Olive Branch signed a second location and is rolling out the same brand, ordering stack and catering funnel without adding front-of-house headcount.
More work
