Healthcare

Northbay Pediatrics

Rebuilt a five-clinic pediatric group around a parent-first brand and a same-week appointment funnel.

Brand
Web
Local SEO

+184%

Online appointment requests

Industry

Healthcare

Engagement

Brand · Web · Local SEO

Timeline

90-day operating window

Headline result

+184% Online appointment requests

The challenge

What we walked into.

Northbay had five clinics, five different websites, and five different intake experiences. Parents in a panic at 9pm couldn't tell which location was nearest, which insurance was accepted, or whether they'd be seen tomorrow — so they were calling competitors instead.

The approach

How we ran it.

Three coordinated workstreams, one senior team — sequenced so the first win was visible before week six.

Workstream 1

Unified parent-first brand

Built one warm, plainspoken brand system across all five locations — designed for a stressed parent on a phone, not a payer brochure.

Workstream 2

Same-week booking

Consolidated five sites into one with location-aware availability, insurance check at step one, and a same-week appointment promise built into the funnel.

Workstream 3

Local SEO per clinic

Rebuilt Google Business Profiles, schema, and review pipelines for each location to dominate the 'pediatrician near me' moment.

Measurable results

The numbers that moved.

No vanity metrics. Every figure below is tied to revenue, pipeline, or operational throughput — measured against pre-engagement baselines.

Outcomes after 12 months

+184%

Online appointment requests

5→1

Sites consolidated

4.8★

Average rating across clinics

The compounding effect

What it unlocked.

The work didn't end at handoff — it became the operating system the team runs every day.

— ParkWest engagement notes

The booking funnel is now the practice's largest source of new patients, and the operations team uses the booking data to staff each clinic by demand instead of by tradition.

More work