Nightlife
Myst Lounge
A complete reposition — visual identity, table reservations and a guest list system that scales.
- Brand
- Web
- Automation
+148%
Reservations
Industry
Nightlife
Engagement
Brand · Web · Automation
Timeline
90-day operating window
Headline result
+148% Reservations
The challenge
What we walked into.
Myst was operating like three different venues depending on the night, with a tired brand and a guest-list process run through text threads. Bottle service margin was leaking, and the door experience didn't match the price point.
The approach
How we ran it.
01
Workstream 1
Identity reposition
Repositioned around an upscale, design-forward nightlife experience, with a visual language that could carry across web, in-venue and social.
02
Workstream 2
Table & bottle flow
Built a reservation system with tiered table pricing, bottle pre-selection and deposit capture — feeding straight into the host CMS.
03
Workstream 3
Guest list automation
Replaced the text threads with a promoter portal, QR check-in and revenue attribution by promoter, table and night.
Measurable results
The numbers that moved.
Outcomes after 12 months
+148%
Reservations
+71%
Bottle service revenue
32
Active promoters tracked
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
The reservation and promoter stack is now licensed across two sister venues, with reporting consolidated into a single weekend revenue dashboard.
More work
