Real Estate

Harbor Realty Collective

Agent-first brand and listing platform for a boutique brokerage — sold $86M in nine months.

Brand
Web
CRM

$86M

Sold volume in 9 months

Industry

Real Estate

Engagement

Brand · Web · CRM

Timeline

90-day operating window

Headline result

$86M Sold volume in 9 months

The challenge

What we walked into.

Harbor had twelve agents producing under three different personal brands, listings going to Zillow before they hit the brokerage site, and a CRM that nobody used. The collective had no collective identity — and was leaking leads on every listing.

The approach

How we ran it.

Three coordinated workstreams, one senior team — sequenced so the first win was visible before week six.

Workstream 1

Collective brand, agent-first

Built a master brand for the brokerage with strong personal-brand sub-templates for each agent — one system, twelve voices.

Workstream 2

Listing-led site

Shipped a listing platform with neighborhood pages, agent-attached lead capture and a coming-soon program that surfaces listings before the MLS.

Workstream 3

CRM the agents actually use

Replaced a generic CRM with an opinionated, agent-friendly workflow — lead routing, automated nurture, and a weekly pipeline report worth opening.

Measurable results

The numbers that moved.

No vanity metrics. Every figure below is tied to revenue, pipeline, or operational throughput — measured against pre-engagement baselines.

Outcomes after 12 months

$86M

Sold volume in 9 months

+118%

Site-sourced listing inquiries

12/12

Agents on the shared CRM

The compounding effect

What it unlocked.

The work didn't end at handoff — it became the operating system the team runs every day.

— ParkWest engagement notes

Harbor has recruited four new agents directly off the brand and tooling, with two senior producers citing the listing platform as the reason for the move.

More work