Healthcare
Cadence Cardiology
Referral-grade brand and provider portal for a cardiology group serving 40+ regional partners.
- Brand
- Web
- Provider Portal
+96%
Provider referrals
Industry
Healthcare
Engagement
Brand · Web · Provider Portal
Timeline
90-day operating window
Headline result
+96% Provider referrals
The challenge
What we walked into.
Cadence's cardiology group was earning referrals on reputation alone — there was no provider portal, no consistent referral packet, and partner offices were faxing patient information because the website wasn't trusted with PHI.
The approach
How we ran it.
01
Workstream 1
Credibility-grade brand
Repositioned around outcomes data and physician credentials, with a visual language that reads at the standard of a hospital system.
02
Workstream 2
Provider portal
Shipped a secure referring-provider portal with intake forms, document upload, and a status feed so partner offices stop calling for updates.
03
Workstream 3
Outcomes-led content
Published a quarterly outcomes report and condition-specific pages designed for both patients and referring providers.
Measurable results
The numbers that moved.
Outcomes after 12 months
+96%
Provider referrals
0
Fax referrals (down from 70%)
<24 hrs
Median referral acknowledgment
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
The portal has been licensed to a sister specialty group and is on track to be the practice's largest non-clinical investment of the year.
More work
