01 · Overview
The opportunity
ParkWest's marketing team runs full-funnel programs for operators who measure success in pipeline and revenue, not impressions. We're hiring a Digital Marketer to own day-to-day execution across three to five client accounts — building the plan, running the channels, reading the data, and reporting in language a CFO actually trusts. You'll work alongside strategists, content marketers, designers, and a media buyer, with room to specialize over time.
02 · A day in the life
What the week looks like
Monday is planning — reviewing last week's results across paid, organic, and lifecycle, then locking the week's experiments. Tuesday you brief creative on three ad variants, push a landing-page update with the web team, and tune two automation flows. Wednesday is reporting prep and a client working session. Thursday you ship a new SEO cluster and review search console anomalies. Friday is a written performance recap and next-week plan for each account.
03 · What you'll own
The work itself
- 1Own integrated digital marketing plans for 3–5 client accounts across SEO, paid, email, and lifecycle.
- 2Run day-to-day execution in Google Ads, Meta, LinkedIn, HubSpot, Klaviyo, and GA4.
- 3Brief and review creative for ads, landing pages, and email — and hold the bar on conversion craft.
- 4Design and analyze experiments — A/B tests, audience splits, funnel changes — and document learnings.
- 5Build dashboards and write weekly performance recaps clients forward to their leadership.
- 6Partner with content and SEO on briefs, internal linking, and refresh cycles tied to revenue.
04 · What success looks like
How we'll measure it
01
Accounts you run hit documented pipeline, CAC, and retention targets quarter over quarter.
02
Clients describe reporting as the clearest part of their week, not the part they dread.
03
Experiments you ship produce a growing library of compounding wins, not one-off spikes.
05 · What you bring
The fit
Must-haves
- 3+ years running multi-channel digital marketing — agency or in-house at a growth-stage business.
- Hands-on fluency with Google Ads, Meta Ads, GA4, and at least one marketing automation platform (HubSpot, Klaviyo, Marketo).
- Strong analytical instincts — comfortable in spreadsheets, Looker Studio, or similar.
- Clear written communication; your reports stand on their own without a call.
- Working SEO fluency — keyword intent, on-page, technical basics, and content briefs.
Bonus points
- Experience with CRO tooling (VWO, Optimizely, Mutiny) and structured experimentation programs.
- Background marketing professional services, SaaS, or regulated industries.
- Comfort with attribution modeling and incrementality testing beyond last-click.
06 · Compensation
What we pay, openly
Salary band
$78,000 – $98,000 / year
Final offer depends on experience, qualifications, and internal equity. We benchmark against the Canadian agency market each year and share banding openly. Reviews happen annually and at promotion.
07 · Benefits
Built to support the work
We invest in the team so the team can invest in the operators we work with. The full package, in plain language.
Competitive salary
Transparent banding, benchmarked against the U.S. agency market and reviewed annually.
Performance bonus
Annual bonus tied to company and personal goals — written down at the start of the year, not invented at the end.
Extended health & dental
Comprehensive medical, dental, and vision coverage for you and your dependents from day one.
Mental health support
Confidential EAP plus a dedicated mental-health benefit for therapy, coaching, and crisis support.
Flexible PTO + paid sick days
Generous paid time off plus separate paid sick days so you can rest without trade-offs.
13 paid holidays
All statutory holidays plus your birthday and a floating day to use whenever it matters.
Hybrid by design
Two anchor days a week in the studio, the rest of the week wherever you do your best work.
Home office stipend
A one-time setup stipend plus a monthly allowance for tools, internet, and workspace.
Professional development
Annual learning budget for conferences, courses, books, and certifications.
Paid volunteer time
Paid hours every month to contribute to causes and communities you care about.
RRSP matching
Employer matching on your retirement contributions from your first day.
Parental leave top-up
Top-up on Employment Insurance benefits for new parents — for any path to parenthood.
08 · How we hire
What to expect
- 01
Apply with your work
Send a note, a portfolio or relevant samples, and a short read on why this role fits. We read every message.
- 02
Intro conversation
A 30-minute call with the hiring lead to talk through your background, the role, and your questions.
- 03
Craft session
A working session — paid where it requires meaningful prep — designed to mirror real work, not a brain teaser.
- 04
Meet the team
Final round with the people you'd work with day to day, plus a leadership conversation on growth and trajectory.
Ready to apply?
Send us a note and your best work.
Tell us why this role fits, what you'd want to own first, and a couple of links to work you're proud of. We read every message.
Apply for Digital Marketer