Shelf, social, sell-through
Cannabis & CPG
CPG and cannabis live and die on the 3-second shelf scan and the post-purchase loop. We design packaging that wins retail, launch playbooks that drive trial, and connected POS + loyalty + SMS systems that turn one visit into a repeat customer.
2
Case studies in Cannabis & CPG
Who we work with
Operators inside cannabis & cpg
01
Multi-state cannabis operators
02
Independent dispensaries
03
Cannabis & hemp brands
04
DTC food & beverage
05
Natural & wellness CPG
06
Beauty & personal care brands
07
Pet & lifestyle CPG
08
Specialty grocery & retail brands
Where the money leaks
The numbers most cannabis & cpg operators ignore.
Independent research, not marketing copy. Each figure links to its source so your team can pressure-test it — then we show what an agency engagement does to those numbers.
01 / Risk signal
87%
Of revenue at top-performing cannabis retailers comes from loyalty members
Source: AIQ Social Cannabis Case Study02 / Risk signal
70.19%
Average online cart abandonment rate across e-commerce — almost entirely a checkout problem
Source: Baymard Institute (2024)03 / Risk signal
5×
ROI lift dispensaries see by moving SMS from blasts to segmented automations
Source: Blackleaf Dispensary Loyalty Report (2026)The shift
From friction to flow
- 01
Compliance constraints diluting brand voice
Retail-first packaging built for the 3-second scan
- 02
Loyalty run on paper punch cards
Compliant SMS with double opt-in and segmented flows
- 03
POS reports that don't talk to the marketing stack
Tiered loyalty that drives return frequency
- 04
Every promo is a guess
Connected POS + loyalty + SMS in a single customer record
Proof
Selected work in Cannabis & CPG
Next step
Want this playbook for your team?
A 20-minute call is enough for us to map where you'd see the most leverage in cannabis & cpg.
Start the conversation