CPG

Blackout Pre-Rolls

Launched a regional pre-roll brand from packaging through paid social — sold through in eight weeks.

Packaging
Brand
Paid Social

8 wks

Sell-through at launch

Industry

CPG

Engagement

Packaging · Brand · Paid Social

Timeline

90-day operating window

Headline result

8 wks Sell-through at launch

The challenge

What we walked into.

Blackout had a great product and a launch window measured in days. Shelf space had been secured across 60+ dispensaries, but the brand had no name system, no packaging that read at retail, and no plan to drive trial once buds were on the shelf.

The approach

How we ran it.

Three coordinated workstreams, one senior team — sequenced so the first win was visible before week six.

Workstream 1

Retail-first identity

Built a matte-black system designed to win the 3-second shelf scan, with a SKU architecture that could scale from singles to multipacks.

Workstream 2

Compliant packaging

Engineered dielines and copy that hit every state-specific compliance requirement without diluting the brand voice.

Workstream 3

Paid social launch

Geo-fenced creative around carrying dispensaries, with budtender enablement kits and a UGC loop that turned customers into the ad spend.

Measurable results

The numbers that moved.

No vanity metrics. Every figure below is tied to revenue, pipeline, or operational throughput — measured against pre-engagement baselines.

Outcomes after 12 months

8 wks

Full sell-through

60+

Dispensary doors at launch

4.2×

ROAS on launch creative

The compounding effect

What it unlocked.

The work didn't end at handoff — it became the operating system the team runs every day.

— ParkWest engagement notes

Blackout is now expanding into edibles and vape using the same brand spine. The launch playbook — packaging, budtender kits, geo-targeted social — is being reused SKU by SKU.

More work