Cannabis Retail
The Boulevard
Loyalty, SMS and storefront systems wired together to make every visit count twice.
- Brand
- SMS
- POS
+39%
Repeat purchase rate
Industry
Cannabis Retail
Engagement
Brand · SMS · POS
Timeline
90-day operating window
Headline result
+39% Repeat purchase rate
The challenge
What we walked into.
The Boulevard had strong foot traffic but no memory of it. Loyalty was a paper punch card, SMS wasn't compliant, and the POS reports didn't connect to the marketing stack — so every promo was a guess.
The approach
How we ran it.
01
Workstream 1
Connected stack
Integrated POS, loyalty and SMS into a single customer record, with budtender-facing prompts at checkout based on prior purchases.
02
Workstream 2
Compliant SMS
Migrated the list to a cannabis-compliant SMS platform with double opt-in, segmented flows and weekend send windows tuned to in-store traffic.
03
Workstream 3
Loyalty redesign
Replaced the punch card with a tiered loyalty program — earn on every visit, unlock perks that drive return frequency, not just discounts.
Measurable results
The numbers that moved.
Outcomes after 12 months
+39%
Repeat purchase rate
2.4×
Visits per loyalty member
+22%
Average basket size
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
The Boulevard now runs weekly cohort reviews on the connected data, and uses the same stack as the template for a second store opening in 2026.
More work
