Professional Services
Veridian Legal
Modernized a litigation firm's brand and case-intake pipeline — partners now choose their cases.
- Brand
- Web
- Intake
3.2×
Qualified case inquiries
Industry
Professional Services
Engagement
Brand · Web · Intake
Timeline
90-day operating window
Headline result
3.2× Qualified case inquiries
The challenge
What we walked into.
Veridian's litigation partners were winning at trial and losing at intake. The website looked like a directory listing, the intake form asked the wrong questions, and the best cases were going to firms with worse lawyers and better funnels.
The approach
How we ran it.
01
Workstream 1
Partner-led brand
Built a brand grounded in the actual partners — credentials, case history and writing — rather than generic stock-photo professionalism.
02
Workstream 2
Practice-area architecture
Designed a site organized around the matters the firm wants more of, with case-study-driven proof and partner bios attached to each practice.
03
Workstream 3
Intelligent intake
Built a multi-step intake form with case-type routing, conflict pre-check, and SLA-tracked partner triage.
Measurable results
The numbers that moved.
Outcomes after 12 months
3.2×
Qualified case inquiries
+58%
Average case value
<2 hrs
Median intake-to-partner contact
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
Partners now use the intake pipeline to actively shape practice mix — accepting more of the case types they want and politely routing the rest to a referral network.
More work
