Hospitality
Riviera Coastal Inn
Repositioned a coastal inn as a wedding destination and filled a full season inside 90 days.
- Brand
- Web
- Paid Social
42
Weddings booked in 90 days
Industry
Hospitality
Engagement
Brand · Web · Paid Social
Timeline
90-day operating window
Headline result
42 Weddings booked in 90 days
The challenge
What we walked into.
Riviera was a beloved family inn with one weak month and one untapped opportunity: the lawn overlooking the bay was perfect for weddings, but the brand and website said 'beach getaway,' not 'venue your guests will fly in for.'
The approach
How we ran it.
01
Workstream 1
Dual-mode brand
Layered a wedding-venue identity over the existing inn brand without alienating the core guest — same colors, sharper voice, new imagery.
02
Workstream 2
Venue site + tour funnel
Built a venue microsite with package pricing, a virtual tour, and a tour-booking flow that captures intent before the brochure download.
03
Workstream 3
Paid social to engaged couples
Geo-and-life-event-targeted paid social funneling into the tour booking flow, with retargeting for couples who downloaded the pricing guide.
Measurable results
The numbers that moved.
Outcomes after 12 months
42
Weddings booked in 90 days
+$1.8M
Incremental revenue, year one
11
Months booked out
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
The inn now treats the wedding business as its anchor revenue line, with a dedicated coordinator and a referral program with local florists, photographers and planners.
More work
