Healthcare

PsycHealth

Modernized a behavioral health network's brand and patient acquisition funnel across multiple states.

Brand
Web
SEO

+312%

Intake conversions

Industry

Healthcare

Engagement

Brand · Web · SEO

Timeline

90-day operating window

Headline result

+312% Intake conversions

The challenge

What we walked into.

PsycHealth delivered behavioral health services across multiple states under inconsistent sub-brands. Each market had its own website, intake form and insurance language — and prospective patients were dropping out of the funnel long before they reached a clinician.

The approach

How we ran it.

Three coordinated workstreams, one senior team — sequenced so the first win was visible before week six.

Workstream 1

Unified brand

Built a single, calming brand system that scales across markets and service lines without erasing local team identity.

Workstream 2

Patient-first site

Designed an intake-first site organized around conditions and insurance, with content vetted by clinicians and reading-level checked end to end.

Workstream 3

SEO + intake stack

Consolidated 6 legacy sites onto one CMS, mapped 800+ redirects, and rebuilt the intake form with HIPAA-compliant routing to the right clinician within hours.

Measurable results

The numbers that moved.

No vanity metrics. Every figure below is tied to revenue, pipeline, or operational throughput — measured against pre-engagement baselines.

Outcomes after 12 months

+312%

Intake conversions

+187%

Organic sessions

<6 hrs

Median time to first clinician contact

The compounding effect

What it unlocked.

The work didn't end at handoff — it became the operating system the team runs every day.

— ParkWest engagement notes

PsycHealth has since added two new service lines onto the same brand and intake system. The clinical operations team uses the funnel data weekly to forecast staffing across markets.

More work