Hospitality
Firehouse Hookah Lounge
Took a beloved lounge online — bookings, events and a social engine that books weekends out.
- Brand
- Web
- Social
92%
Weekend occupancy
Industry
Hospitality
Engagement
Brand · Web · Social
Timeline
90-day operating window
Headline result
92% Weekend occupancy
The challenge
What we walked into.
Firehouse had a loyal regular base but was invisible to the next generation of guests. There was no website, reservations ran through DMs, and weekends swung between packed and quiet with no way to predict either.
The approach
How we ran it.
01
Workstream 1
Brand refresh
Sharpened the visual identity without losing the soul of the room — a system the staff could actually maintain across menus, social and signage.
02
Workstream 2
Reservations site
Built a reservation-first site with table holds, deposit capture for large parties and integrated event RSVPs.
03
Workstream 3
Social engine
A weekly content cadence built around the regulars, the events and the food — with paid amplification on Thursday/Friday only.
Measurable results
The numbers that moved.
Outcomes after 12 months
92%
Weekend occupancy
+38%
Average party size
0
DM reservations (down from 100%)
The compounding effect
What it unlocked.
The work didn't end at handoff — it became the operating system the team runs every day.
— ParkWest engagement notes
Firehouse now uses the same playbook to launch monthly themed nights — typically sold out within 72 hours of being posted.
More work
