ParkWest Solutions
All industries
E-Commerce & Retail Brands

Scroll-stop to repeat purchase

E-Commerce & Retail Brands

Modern retail brands have to win the scroll, the PDP, the cart, the inbox and the unboxing — and then do it again next month. We rebuild the brand for the feed, ship Shopify stores that convert without templates, and wire email, SMS and post-purchase into one lifecycle that lifts LTV instead of leaking it.

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Engagements in market

Who we work with

Operators inside e-commerce & retail brands

We build for the full spectrum of e-commerce & retail brands operators — from single-location independents to multi-market groups. If your team looks like one of these, the playbook below is built for you.

  • 01

    DTC apparel & accessories

  • 02

    Beauty & personal care

  • 03

    Food, beverage & supplements

  • 04

    Home goods & furniture

  • 05

    Pet & lifestyle brands

  • 06

    Multi-brand retailers

  • 07

    Omnichannel & wholesale brands

  • 08

    Subscription & replenishment

Where the money leaks

The numbers most e-commerce & retail brands operators ignore.

Independent research, not marketing copy. Each figure links to its source so your team can pressure-test it — then we show what an agency engagement does to those numbers.

01 / Risk signal

70.19%

Average online cart abandonment rate across e-commerce

Source: Baymard Institute (2024)

02 / Risk signal

2.5–3%

Median Shopify storefront conversion rate — top quartile clears 4.5%+

Source: Shopify CRO Statistics (2025)

03 / Risk signal

5×

Cheaper to retain an existing customer than to acquire a new one

Source: Harvard Business Review

The shift

From friction to flow

Every engagement starts with the same exercise — pin the friction, then ship the outcome. Here's the translation we run for e-commerce & retail brands operators.
  1. 01

    Templated Shopify themes that look like every other brand

    Distinct brand systems tuned for feed, PDP and shelf

  2. 02

    Acquisition costs climbing faster than AOV

    Custom Shopify and headless builds with conversion-first IA

  3. 03

    Email and SMS run as two disconnected channels

    Lifecycle flows across email, SMS and post-purchase

  4. 04

    No first-party data strategy as cookies disappear

    First-party data architecture with quizzes, reviews and loyalty

Next step

Want this playbook for your team?

A 20-minute call is enough for us to map where you'd see the most leverage in e-commerce & retail brands.

Start the conversation