Local SEO is the process of increasing a brand’s presence and visibility on search engines that are specific to a particular city or region. This type of SEO is designed primarily for businesses that operate locally, such as restaurants, real estate agents, dentists, etc. as it allows them to be discoverable by potential customers in their area.
In order for a brand to rank on local search engines, it must be listed on local business directories, have accurate and consistent business information, and have a valid location address that is detailed on its website. Local SEO is critical for a brand to rank higher in SERPs (search engine result pages) where the majority of its competitors are also listed. The goal is to beat out the competition and be listed above them to receive as many organic clicks and views as possible.
Local SEO is focused more on the geographic standpoint of a business. Location plays a key role with this type of SEO. If a person searches for “Thai food near me” or “Thai food in San Diego,” for example, the search engine knows that the primary intent behind the search is an effort to find a Thai restaurant near the user’s location.
By optimizing local SEO, local businesses around a certain geographic area have a better chance of being seen on Google or other search engines. (And even if you type just “Thai food” into Google, it will assume that you are searching for a nearby restaurant). There are probably multiple restaurants similar to yours nearby, so if a user is doing a general search for a Thai restaurant, you want to be sure that your business listing comes up in their search results.