Incorporating an effectual logo and identity provides a perception of trust, loyalty, and affirmation.
A surefire way to establish and grow a successful company revolves around creating the right image. You’ve already thought of an exciting business plan and cultivated the internal framework. The next step is to circulate your business image into the public eye and entice interest with your audience. A sharp logo design customized to your exact specifications will visually define you, your brand, and ultimately, the company’s identity. That’s where ParkWest Solutions come in.
The logo you showcase will embody your company’s culture, vision, and selling points. People will begin to associate your logo with the brand, as is the case with many big companies. Big brands have established their identity with a distinguishing logo, a great place for you to start. We can help you create an individually unique impression with the public eye. Whether you’re a brand new company needing a full logo design, or an existing business not quite excited about your current branding approach, we have you covered.
Logo & Identity Services
Wordmarks
Logo
Wordmarks are simply your company’s name in a certain typeface. A simple, transparent logo is used by 37% of the world’s top brands.
Abstract
Marks
Abstract marks are more conceptual than pictorial marks. They consist of artwork specifically created to represent your brand.
Mascots
Logo
Mascots are used to increase engagement by personifying a brand and/or its values. Your mascot doubles as your brand ambassador.
Initials or
Letterforms
Initials, or letterforms, are simply one-letter logos. These are best for web-related brands or companies with a LOT of collaterals.
Monograms or
Lettermarks
Monograms and lettermarks are typically made of acronyms. The result is a simple 2 to 5 letter stylization.
Pictorial
Marks
Pictorials are used to depict real-world items. Twitter’s bird and Apple’s bitten apple are prime examples.
Combination
Mark
A combination mark is a mixture of a wordmark and a pictorial, or an abstract mark, graphic, and text.
Emblem
Logo
Similar to combination marks, this type of logo consists of both text and a symbol.
Our Process
Our process goes above and beyond to ensure the success of your project scope. Divided into five segments, our steps are methodically curated to meet your project needs and catered specifically to you to ensure your success, each step of the way. This is also a great opportunity for you to understand how we build long-lasting client relationships, as well as experience the ParkWest culture and mission. The takeaway? We’re here for you for the long haul.
You have a vision for your business goals. We’re here to make it happen.
Discovery
To ensure that ParkWest Solutions is the right fit, we would like to get to know you. The discovery phase is a way for us to understand your business, any challenges, short and long term goals, your budget, previous trial and errors, and anything else we should know to help us help you. Don’t be shy – transparency is key. This phase is also a chance for you to better understand who we are, what we do, and ultimately what we can do for you.
Research
Before jumping into production, we perform our due diligence to develop a productive plan for your project. As part of our research process, we filter through layers of data and online research to better understand your business industry, competitors, assets, statistics, and anything else we need to ensure we’re ready for the next phase.
Build
Following our research, we divide the project into appropriate segments and assign them to our team members with the necessary timelines for completion. Our building process goes through an extensive detail oriented testing phase to prepare for launch.
Launch
Once you approve the finality of the project, we arrive at the most exciting phase of the process – launching it! All files and assets associated with the project scope are provided to you and your path to success is underway.
Measure
Once the project is completed and launched, our managed services team will monitor the progress daily to ensure our efforts (and yours!) are successful based on the development process. We use a number of applications that help us oversee and track analytics, downtime, growth, progress and more to follow the progression of your digital efforts.
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