Our team of experts plan, execute, and measure email marketing campaigns to blast your latest products and services.
What if your next sale could come from a single email? Email marketing is how you accomplish that! It’s easy to keep your customers in the loop with your latest products and services by sending customized emails out when you want. We’ll help you create the perfect email marketing strategy, so you can initiate customer correspondence with confidence. Our team will work with you to identify what type of email is best for your needs, research and develop content, create a design that encompasses your brand, and select the best distribution channels.
Email marketing is still one of the strongest ways to get your message across and reach a wide audience, no matter where they are. Everyone with an email address can open and read the message you send. Get your customers to act by sending custom messages to them at the right time. Whether you need help setting up your email newsletter, creating and sending campaigns, or automating your email sequences, we’ll help you with everything from design to analytics. Not only do we establish a thorough database of potential customers with our email marketing service, we also track analytics and give you weekly reports to monitor your campaign’s progress.
Email Marketing Services
Campaign
Development
Before the emailing process become automated and seamless, we do our due diligence to plan the development logistics.
Content
Curation
What your email actually shows or says to the customer makes a world of difference with viable and informative content.
Email
Warm-Up
Solidify your email account’s reputation by gradually increasing the amount per day, improving deliverability.
Email Template
Structure Design
Our team of designers create a unique, aesthetically pleasing template that piques your audience’s interest.
Campaign Mapping
Targeting + Management
Your email campaign’s progress is carefully monitored and adjusted as needed to ensure it’s being seen effectively.
Much
More
Still wondering about our email marketing services? Reach out to us with your questions!
Our Process
Our process goes above and beyond to ensure the success of your project scope. Divided into five segments, our steps are methodically curated to meet your project needs and catered specifically to you to ensure your success, each step of the way. This is also a great opportunity for you to understand how we build long-lasting client relationships, as well as experience the ParkWest culture and mission. The takeaway? We’re here for you for the long haul.
You have a vision for your business goals. We’re here to make it happen.
Discovery
To ensure that ParkWest Solutions is the right fit, we would like to get to know you. The discovery phase is a way for us to understand your business, any challenges, short and long term goals, your budget, previous trial and errors, and anything else we should know to help us help you. Don’t be shy – transparency is key. This phase is also a chance for you to better understand who we are, what we do, and ultimately what we can do for you.
Research
Before jumping into production, we perform our due diligence to develop a productive plan for your project. As part of our research process, we filter through layers of data and online research to better understand your business industry, competitors, assets, statistics, and anything else we need to ensure we’re ready for the next phase.
Build
Following our research, we divide the project into appropriate segments and assign them to our team members with the necessary timelines for completion. Our building process goes through an extensive detail oriented testing phase to prepare for launch.
Launch
Once you approve the finality of the project, we arrive at the most exciting phase of the process – launching it! All files and assets associated with the project scope are provided to you and your path to success is underway.
Measure
Once the project is completed and launched, our managed services team will monitor the progress daily to ensure our efforts (and yours!) are successful based on the development process. We use a number of applications that help us oversee and track analytics, downtime, growth, progress and more to follow the progression of your digital efforts.
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