Branding is the craft that connects the mission,
vision, and purpose of the brand with its customer.
Engineering a relationship with the customer is a delicate art form. Trust, confidence, affinity, familiarity, and beauty are all essential to consider. The infusion of these elements that make or support buying decisions can be the difference between success and failure. From major government transportation and infrastructure, food and beverage, financial institutions, consumer packaged goods, electronics, and more, ParkWest Solutions has been the architect of brands large and small for over 12 years.
We focus on growth from any stage of the company lifecycle. Whether startup or corporate spin-off, new product release, or enterprise refresh, we’ve executed strategic brand developments for more than 1000+ companies worldwide and still counting. ParkWest branding services help get your business more visibility and position your brand as a leader in the industry. If you are looking for a brand identity design agency that can leverage all the latest technological innovations to bring your brand’s voice to life, we’re here to help.
Branding Services
Brand
Strategy
The primary mechanism for your marketing initiatives starts with a noble brand.
Brand
Architecture
The way you are perceived by customers will make a world of difference.
Naming
Process
Your business name must seamlessly tie into your logo and overall branding.
Identity
Development
What products or services do you offer? What separates you from the rest?
Brand
Alignment
You need a clear comprehension of your brand and the promise it makes to customers.
Internal
Branding
It starts with a good foundation. Here, we identify your company’s core philosophy and culture.
Brand
Guidelines
Just like anything else, there are rules. These standards express your brand’s representation to the world.
Brand
Education
Keep your brand’s audience in the loop. Keep the message, values, and promise clear.
Cultural
Alignment
A proven recipe for success is to align your company’s goals and vision with its people.
Copywriting
Trademarking
Protect your company by trademarking elements of its identity (name, logo, etc.).
Our Process
Our process goes above and beyond to ensure the success of your project scope. Divided into five segments, our steps are methodically curated to meet your project needs and catered specifically to you to ensure your success, each step of the way. This is also a great opportunity for you to understand how we build long-lasting client relationships, as well as experience the ParkWest culture and mission. The takeaway? We’re here for you for the long haul.
You have a vision for your business goals. We’re here to make it happen.
Discovery
To ensure that ParkWest Solutions is the right fit, we would like to get to know you. The discovery phase is a way for us to understand your business, any challenges, short and long term goals, your budget, previous trial and errors, and anything else we should know to help us help you. Don’t be shy – transparency is key. This phase is also a chance for you to better understand who we are, what we do, and ultimately what we can do for you.
Research
Before jumping into production, we perform our due diligence to develop a productive plan for your project. As part of our research process, we filter through layers of data and online research to better understand your business industry, competitors, assets, statistics, and anything else we need to ensure we’re ready for the next phase.
Build
Following our research, we divide the project into appropriate segments and assign them to our team members with the necessary timelines for completion. Our building process goes through an extensive detail oriented testing phase to prepare for launch.
Launch
Once you approve the finality of the project, we arrive at the most exciting phase of the process – launching it! All files and assets associated with the project scope are provided to you and your path to success is underway.
Measure
Once the project is completed and launched, our managed services team will monitor the progress daily to ensure our efforts (and yours!) are successful based on the development process. We use a number of applications that help us oversee and track analytics, downtime, growth, progress and more to follow the progression of your digital efforts.
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