09 Aug Local SEO vs. Organic SEO: Which Type of SEO is Right for Your Business?
The digital marketing world is ever changing. In particular, digital marketing for business practices is fundamental. Google and other search engines are always making changes to their algorithms that affect local SEO, organic SEO, and the way people use their products.
When it comes to local vs. organic SEO, which type of SEO should your business focus on? There is no right answer for everyone because each business has different needs, but there are some things you need to know about local vs. organic SEO before choosing one over the other!
Who is Local SEO best for?
Local SEO is great for local businesses that want customers to find them in their immediate area. Local SEO requires optimizing your local listing on Google Maps, which can be done by verifying ownership and editing the information about your business (address, hours of operation, website). Once you’ve created your website, updated your Google listing as a local business – what’s next? Let’s say that you’re the owner of a Thai restaurant and you want potential customers to be able to find you on Google. How do you ensure that your restaurant appears in search results along with other competitors around your area? That’s where local SEO comes in.
Local SEO is focused more on the geographic standpoint of a business. Location plays a key role with this type of SEO. If a person searches for “Thai food near me” or “Thai food in San Diego,” for example, the search engine knows that the primary intent behind the search is an effort to find a Thai restaurant near the user’s location.
By optimizing local SEO, local businesses around a certain geographic area have a better chance of being seen on Google or other search engines. (And even if you type just “Thai food” into Google, it will assume that you are searching for a nearby restaurant). There are probably multiple restaurants similar to yours nearby, so if a user is doing a general search for a Thai restaurant, you want to be sure that your business listing comes up in their search results.
Who should focus on organic SEO?
Organic SEO, on the other hand, has less to do with nearby business locations and more to do with general information that Google takes into consideration. What if you are suddenly feeling inspired and feel like trying to cook your own Thai food instead of ordering it? You would Google search something along the lines of “pad Thai recipe” (or another Thai dish). You would then be shown organic results based on what the search engine has deemed to be most valid. That particular search doesn’t really have anything to do with location of a specific business; rather, you are trying to find a good recipe for a dish and want to see the most relevant results.
Local SEO and organic SEO go hand-in-hand
Both types of SEO are important and valuable depending on the type of information you are trying to promote on Google. If you are a small business trying to attract more customers within a certain geography, you may want to focus on local SEO efforts. Or maybe you sell a certain product online, like jewelry or phone accessories.
If you are an e-commerce business with no physical store location, your efforts are better allocated toward organic SEO because you would want your website to show up when specific key words are being searched. You want to make sure you are doing the best for your local and organic SEO efforts. This is a lot of work, but it can be worth it in the long run! A high Google rank can make a huge difference between potential customers clicking on your business’ website and someone else’s.
(Note: Many of the factors used to optimize SEO work simultaneously for local and organic SEO.) But if your website isn’t necessarily for a tangible product/service and you’re trying to draw traffic into your blog, for example, organic SEO may be more beneficial for your purposes.
If you’ve been trying to figure out whether organic or local SEO is the right avenue for your online marketing efforts, we have a solution. We can help you find what works best for your company with our comprehensive marketing and web design services. Whether you need social media management, digital advertising campaigns, or website development, we do any kind of marketing campaign! Is one of these options more appealing to you? Reach out to us today to get started on improving your online presence.