Client
The Boulevard Dispensary
Industry
Cannabis
Project Type
New Business Start-up
Discovery
What we’ve learned!
With the recreational approval of cannabis use in California, The Boulevard Dispensary was one of three facilities to gain approval in the city of Lemon Grove, San Diego County. With a $9 million investment, The Boulevard’s 26 month goal was to attain 7% of the market cap by tapping into the predicted $82 million county annual revenue. The 18,000 square foot facility was designed to accommodate patients with a new approach to customer experience. The Boulevard opted for a “red carpet” vibe, by housing premium flowers, edibles, tinctures, and much more with a state-of-the-art automation approach in patient services. The Boulevard is focusing on patients of all genders and demographics to provide an alternative medical prescription use.
Creative Strategies
Solutions we’ve incorporated
Branding
The naming process for The Boulevard Dispensary was inspired by the traditional ideology of obtaining products the old school way: hooking up with your connection “around the corner, down the boulevard.” The icon was custom-designed to symbolize the cannabis leaf, while the typefont approach choice reflected a fun, Netherlander twist with curves. The colors within the green family were chosen to represent the overall product and industry.
Print Media Attributes
Business Cards
Silk lamination with forest green foil stamp
Digital Menus
Five 60″ LED displays with remote access
Branded Packaging
Shopping bags, inserts, discount cards
Web Design
ParkWest Solutions developed The Boulevard Dispensary’s site on WordPress and used the Avada theme to design it. We chose the Avada theme primarily due to its extensive customizable usage of design, layout, function, and responsiveness to mobile devices, tablets, and integration of third party applications. The site was completely custom-designed with the buildout focused on the shopping experience for patients. WooCommerce was an intricate part of the eCommerce experience, along with HubSpot marketing tools for ongoing efforts. We also combined several automations for lead generation and user functionality towards pre-order for product pick-up. The website currently houses 67 pages and five funnel pages for marketing initiatives and actions.
Localized SEO
Although the cannabis space became recreationally legal in 2019, the industry has still a lot of challenges to overcome. After a thorough audit process, we came to realize that the most common cannabis-related keywords have been leveraged for years preceding the legalization of marijuana. Rather than solely focusing our efforts on ranking for primary keywords that placed extremely high on the index, we chose to work with a hybrid approach. We utilized a series of long-tail keywords and testimonials/reviews, as well as publishing weekly articles consisting of 2200+ word counts, and an aggregated back-linking process that helped with ranking at a much a quicker turn-around than a traditional approach.
Keyword Count
248
AVG. KD
62
6 Mo. Traffic
1024%+
More Solutions!
Additional services we’ve incorporated
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Our Three Core Values
Creativity
Creativity is a key element of change, growth and adaptability. By shedding new ideas through imagination, our team members are able to reach for the stars and think outside the box, allowing the creative process for ideas to run wild.
Commitment
Our morals and principals are founded under commitment to excellence. Staying focus and determined to achieve great heights while maintaining our promises through relationship, team members and our community.
Tradition
We’re old school. Providing traditional values and principals to our relationships and projects. We believe that by doing traditional business, relationships go much farther and sustain efficiency while keeping up with the time.
