With the recreational approval of cannabis use in California, The Boulevard Dispensary was one of three facilities to gain approval in the city of Lemon Grove, San Diego County. With a $9 million investment, The Boulevard’s 26 month goal was to attain 7% of the market cap by tapping into the predicted $82 million county annual revenue. The 18,000 square foot facility was designed to accommodate patients with a new approach to customer experience. The Boulevard opted for a “red carpet” vibe, by housing premium flowers, edibles, tinctures, and much more with a state-of-the-art automation approach in patient services. The Boulevard is focusing on patients of all genders and demographics to provide an alternative medical prescription use.