FireHouse Hookah Lounge is the latest modernized hookah lounge in San Diego, California. Located in the heart of Rancho San Diego, FireHouse conveys a trendy, upscale approach to achieve a remarkably luxurious environment. The 3,200 square foot brick and mortar had an initial investment of $782k, making it one of the most expensive lounges in East County San Diego. FireHouse’s key demographic is tailored to service professional men and woman between the ages of 24-50, who seek an alternative upscale environment for business or leisure. Being a brand new business, FireHouse’s 14 month goal was to attract 16% of the local market with a hybrid combination of traditional and digital marketing.