Delis are a common industry; you can find them just about everywhere. This put a challenging twist on Deli Belly’s SEO efforts, seeing as their goal was to gain 15% of the local market cap. By doing so, they had to dominate the search results under specific keywords made up of both short and long-tail keywords. After a thorough audit process, we realized that many of their competitors weren’t really ranking for specific keywords, which gave us the advantage. This means that many of the most popular keywords can easily be taken over with enough time and effort. With our hybrid approach utilizing a series of primary keywords, short-tale and long-tail keywords, along with testimonials/reviews, weekly articles consisting of 800+ words, and a minor back-linking process, we were able to rank on the top across 5 local cities.