Advertising can seem daunting when you’re first starting out, but it’s essential to reaching your audience. Whether you’re investing in social media, radio ads, traditional print ads, or some other form of paid advertising, it’s important not to skimp on quality. Your ads should be designed to engage your audience and convey who you are as a brand. If this is not something you feel you can maximize on your own, you may want to consider hiring a marketing agency such as ParkWest Solutions to help you with ad budget, placement, and ultimately, results.
Of course, you also want to make sure you’re investing in the right types of ads. If you know your audience is mostly located in a particular region, radio ads may be your best bet. If you know your audience is mostly comprised of people under 35, social media ads may be more effective. Demographic is important; it's important to conduct research on who your products and services are really catered to.